Clarity starts here
Book your brand audit
We’ll take a close, considered look at your brand – from your visual identity to how it shows up across your website, socials and marketing materials. We’ll uncover what’s working, what’s holding you back, and where you can raise the bar. You’ll walk away with honest, strategic insights to bring more clarity, confidence and impact to your brand.
Book now for £47
Work with us
What’s included
Session 1 – 60 minutes
Brand Strategy Discovery
A guided conversation to explore your brand’s current position, audience alignment, values, and goals. We want to know whether your brand is speaking to your target audience, expressing your brand mission, your brand values, whether it is helping you achieve your business goals or hindering you. So in this first session, I will ask you a lot of questions about your business.
Session 2 – 60 minutes
Brand Review & Feedback
A deep-dive into your brand touchpoints: logo, website, marketing materials, and socials. I’ll offer strategic feedback and actionable insight on how to elevate your brand presence and performance.
Detailed breakdown
01
Brand Strategy Discovery
We'll begin with a conversation about your brand's purpose, values, positioning, and goals. This session is about digging into the why behind your brand: what it stands for, who it's speaking to, and whether it's taking your business where you want it to go.
02
Visual Identity Review
We’ll assess the core elements of your brand —including your logo, colour palette, typography, and imagery — to see whether they’re working hard enough to express your brand personality and attract your ideal audience.
03
Website & Digital Presence Check
We'll review how your brand is showing up online(your website and social platforms) to spot any inconsistencies or missed opportunities in how you're communicating visually and verbally.
04
Marketing Material Audit
Your brochures, pitch decks, packaging, email signature... we'll look at how your brand is presented in the real world and whether it delivers a clear, cohesive message.
05
Feedback & Recommendations
After your two sessions, you'll receive a summary of key insights and practical recommendations — what to fix, what to tweak just a little, and what to build on. You can move forward with confidence.
The steps
Step 1
Book your brand audit
Click the button below to secure your Brand Audit with a secure payment via Stripe.
Book now
Step 2
Receive a welcome email
You’ll get a personal email from me within 24 hours with a short intake form and time slots for your first session.
Step 3
Join your two sessions
We’ll connect via Google Meet to explore your brand in depth. No pressure, no fluff — just honest insight and practical next steps.
Step 4
Walk away with clarity
You'll receive a written summary of my recommendations 1–2 business days after the second session. Take your next steps with confidence!
Small step, big insight. Ready to go?
Book now for £47
The results
What results can a brand audit deliver?
Your brand audit isn't just a check-up; it's a catalyst for meaningful change. Here is what it can lead to:
Brand clarity
Audience connection
Visual consistency
Confidence
Better brand perception

It’s hard to read the label from inside the bottle. I
will help you see what your brand is really saying
and whether it aligns with your mission,
audience and business goals.

Together, we'll take a closer look at your
audience: what they value, what they need, and
how they see the world. We want your brand to
speak their language. Less hard selling, more
attracting.

Uncover misalignments across your website,
social media and marketing materials that may
be weakening your message.

Second-guessing is exhausting. Get strategic
insights that help you move forward with clarity.

Learn how to present your brand in a way that
builds trust and resonance to support your
business goals.

In the Presentation & Refine stage, we showcase the thoughtfully crafted designs and work with you to fine-tune them to perfection. During this phase, we ensure that every element of your brand aligns with your vision and goals.

Here's what happens:

  • Presentation of Designs: We present polished designs, showcasing how your brand identity comes together across various applications. This includes detailed visuals and mockups to help you visualise the final look.
  • Client Feedback: We invite your feedback, valuing your insights and preferences. This collaborative dialogue ensures that the designs resonate with you and reflect your brand accurately.
  • Refinement Process: Based on your feedback, we make any necessary adjustments and refinements. We tweak and perfect every detail, ensuring the final design makes all of us excited to share it with the world.
  • Final Approval: Once you are completely satisfied with the refined designs, we move forward with your approval, confident that your brand identity is now a true reflection of your business.

The Launch stage is the thrilling culmination of our branding journey together. This is where your new brand identity steps into the spotlight, ready to make its debut and captivate your audience.

Here's what you can expect:

  • Final Deliverables: We provide you with all the final design files and brand assets, perfectly organised and ready for use across all platforms.
  • Implementation Support: We assist with the initial rollout of your brand. We're here to support you every step of the way.
  • Celebratory Launch: Together, we celebrate the successful creation and launch of your new brand. This is an exciting moment for your business, and we're honoured to share it with you.

Launching your brand is a milestone worth celebrating, and we're excited to see your brand come to life and start making a meaningful impact. We're here to ensure everything goes smoothly and to cheer you on as you introduce your brand to the world.

Our Process
Start Your  Journey

It's time to level up and spark some action into this dream of yours. A gorgeous brand that is aligned to the heart of your business starts here. Get in touch by submitting an inquiry form on our contact page. Upon receiving your enquiry, we will send you our Capabilities Deck, which contains information on our services and pricing.

We limit the number of projects we take on each year to ensure the best experience for our clients and a smooth creative process. Do not hesitate to get in touch – we would love to hear your story.

Onboarding

Our client onboarding process is designed to ensure a smooth and enjoyable start to our partnership.

Here’s what you can expect:

  • Initial Consultation: We'll kick things off with a friendly chat to understand your business, goals, and vision. This helps us get to know you and tailor our approach to your needs.
  • Proposal and Agreement: Based on our discussions, we’ll present a detailed proposal outlining our plan and scope of work. Once you’re happy with it, we’ll finalise the agreement and get started.
  • Ongoing Communication: Throughout the process, we’ll maintain open and regular communication, keeping you updated on progress and seeking your feedback to ensure we’re aligned with your vision.

‍

Research & Discovery

Building a brand requires business acumen and design thinking. Our first priority is to understand your company: its mission, vision, values, target audience, work culture, competitive advantage, strengths and weaknesses, goals and challenges for the future. While design aesthetics are important, we need to ensure that the design solutions are linked to your business goals.

Depending on your project's scope, you will either complete a Branding Questionnaire, or we will develop a comprehensive Brand Strategy together. Brand Strategy includes some or all of these Research & Discovery methods:

Conceptualisation
Design
Presentation & Refine
Launch
  • Interviewing key decision makers

  • Online surveys

  • Marketing audit

  • Competitive audit

The conceptualisation stage is where the magic truly begins. During this phase, we take all the insights and information gathered during our initial stages and start generating ideas on how to best express the heart of your brand. We brainstorm, sketch, and explore ideas to develop unique concepts.

We focus on:

  • Creative Exploration: Generating diverse ideas and visual styles that align with your brand’s core.
  • Moodboards and Concepts: Creating visual representations and draft concepts to give you a tangible sense of the direction we’re heading.
  • Collaborative Feedback: Sharing these initial concepts with you, inviting your thoughts and feedback, and refining our ideas to ensure they perfectly match your vision.

This stage is all about creativity and collaboration, and we’re here to ensure you feel involved and excited about the emerging identity of your brand.

We are ready to bring your brand to life and implement the winning concepts! During this phase, we meticulously craft the visual elements of your brand, ensuring every detail aligns with the vision and strategy.

Here's what you can expect:

  • Refined Visuals: We take the chosen concepts and develop them into comprehensive designs, including a full logo suite, colour palette, typography, and other key visual elements.
  • Digital Mockups: Creating realistic mockups to show how your brand will look in real-world applications, from social media profiles to print.
  • Brand Collaterals: Designing essential brand materials such as business cards, stationery, packaging, and any other assets that represent your brand.

In the Presentation & Refine stage, we showcase the thoughtfully crafted designs and work with you to fine-tune them to perfection. During this phase, we ensure that every element of your brand aligns with your vision and goals.

Here's what happens:

  • Presentation of Designs: We present polished designs, showcasing how your brand identity comes together across various applications. This includes detailed visuals and mockups to help you visualise the final look.
  • Client Feedback: We invite your feedback, valuing your insights and preferences. This collaborative dialogue ensures that the designs resonate with you and reflect your brand accurately.
  • Refinement Process: Based on your feedback, we make any necessary adjustments and refinements. We tweak and perfect every detail, ensuring the final design makes all of us excited to share it with the world.
  • Final Approval: Once you are completely satisfied with the refined designs, we move forward with your approval, confident that your brand identity is now a true reflection of your business.

The Launch stage is the thrilling culmination of our branding journey together. This is where your new brand identity steps into the spotlight, ready to make its debut and captivate your audience.

Here's what you can expect:

  • Final Deliverables: We provide you with all the final design files and brand assets, perfectly organised and ready for use across all platforms.
  • Implementation Support: We assist with the initial rollout of your brand. We're here to support you every step of the way.
  • Celebratory Launch: Together, we celebrate the successful creation and launch of your new brand. This is an exciting moment for your business, and we're honoured to share it with you.


Launching your brand is a milestone worth celebrating, and we're excited to see your brand come to life and start making a meaningful impact. We're here to ensure everything goes smoothly and to cheer you on as you introduce your brand to the world.

Brand clarity

It’s hard to read the label from inside the bottle. I
will help you see what your brand is really saying
and whether it aligns with your mission,
audience and business goals.

Audience connection

Together, we'll take a closer look at your
audience: what they value, what they need, and
how they see the world. We want your brand to
speak their language. Less hard selling, more
attracting.

Visual consistency

Uncover misalignments across your website,
social media and marketing materials that may
be weakening your message.

Confidence

Second-guessing is exhausting. Get strategic
insights that help you move forward with clarity.

Better brand perception

Learn how to present your brand in a way that
builds trust and resonance to support your
business goals.

Not quite ready or have a question?
Get in touch

Who is the
brand audit for?

You run a small to medium sized business.
You've worked hard to build something real. Now, let’s ensure your brand reflects that quality and effort.
Your brand isnt quite working but why?
You feel something's off, the visuals, the messaging, the overall energy, but can't quite put your finger on it.
You are preparing to invest more in design but want clarity first.
Before diving into a rebrand or redesign, you want to be sure you're solving the right problems with the right priorities.
Anyone stuck between a DIY brand and their next big step.
You've outgrown your current look and feel, but you're unsure what better looks like or where to begin.
Book now for £47
FAQs
How long will it take?
The audit includes two 60-minute Google Meet sessions, usually scheduled about a week apart. You’ll receive your written recommendations within 1–2 business days after the second session.
What will I receive?
You’ll get a clear, concise summary of insights and actionable recommendations tailored to your brand.
Can you implement the recommendations?
Absolutely. If you’d like support bringing the recommendations to life, I’ll suggest the most relevant next steps and how Studio Zo can help.
Do I need to prepare anything?
To get the most out of our session, please have thefollowing ready:
  • Your current logo, website, and any other brand materials you’re using (e.g., brochures, social media profiles, etc.)
  • A brief overview of your business goals and any specific branding concerns or areas you’d like to focus on.
Is this the same as a rebrand?
Not quite. A brand audit is about understanding what’s working, what’s not, and where the gaps are. It’s the smart diagnostic first step before a rebrand— so you’re investing in the right changes, not just a new look.
WORK WITH US
Testimonials
I honestly can’t recommend Zoe enough to anyone else who struggles with anything to do with branding. She’s insightful, empathic, knowledgeable and knows a jaw-dropping amount about fonts and paper colours. I can’t wait to implement her suggestions for my website, socials and marketing materials.
Susie
The brand review provided by Studio Zo was so helpful! Zo took time to understand me and my service offering and provided an excellent review of my website, socials & branding - including loads of links to helpful tools & platforms. I now have lots to think about, some clear actions to take forward and am feeling inspired to tackle a brand refresh. Thanks Zoe!
Catriona
Zoe went through each section carefully and made suggestions on how to change things, and the reasons why, and the website now looks a whole lot better. The branding also transfers over to my social media. While I had a good idea of what I was doing already, Zo helped me take it to another level. I would recommend working with Zo.          
Karen
I had a 2-hour brand auditing session with Zo, and it was incredibly helpful and in-depth. She helped me identify my key brand values and how I can incorporate them into my business in a more intentional way, and helped me overcome a few blocks I'd struggled with for some time. Highly recommend working with Zo, especially if you are feeling a bit stuck and in need of a fresh, impartial perspective!
Rachael
Ready to give
this a go?
Book now for £47