Nicole is a certified Inner Balance Coach, Nature Coach, and Life Trust Coach who helps women and children move from being overwhelmed to having a more balanced and fulfilling life. With a corporate background, she understands modern life's pressures and integrates mindfulness, nature connection, and holistic practices into her coaching. Her herbal education and yoga expertise offer clients a unique approach to rediscovering their inner strength, clarity, and well-being. We worked on building a soulful and authentic personal brand that would resonate with her target audience.
With this brand identity, we wanted Nicole's clients to join her in living like a wildflower. Beautifully imperfect, wild and free in spirit. Connected and rooted to self and Mother Earth. Wise and knowing, embracing the ebb and flow of life. Unique and without competition.
The result is a calm, light, open-hearted, confident, and focused brand identity.
Brand Identity Design
Website
Illustration
Logo Design
Location:
Hombrechtikon, Switzerland
Year:
2022
Client Website:
nicolepauly.com
Client Instagram:
@n_paulyhoppner
The logo mark for Nicole Pauly has been created with originality and conceptual thinking behind it. Three particular plants were significant to Nicole - wild rose, alchemilla and rosemary. The three plants come together to form a unique symbol.
Three dots symbolise harmony and highlight the uniqueness of Nicole Pauly's offer. Throughout human history, the number 3 has always had a unique significance. The number 3 was considered the perfect number for harmony and wisdom.
The branding for Nicole Pauly beautifully reflects her essence—soulful, grounded, and deeply connected to nature. The visual identity embodies her philosophy of living like a wildflower: free-spirited, resilient, and in harmony with the natural world. This authentic brand presence has resonated deeply with her target audience, attracting people who seek balance, connection, and transformation.
With a clear and cohesive brand, Nicole has confidently grown her business, expanding her offerings and reaching a wider community. Her credibility as a coach and educator has been strengthened, leading to new opportunities, including recognition from schools for specialised programs with children. The brand identity has positioned Nicole as a trusted guide in her field and created a meaningful and lasting impact on those she supports.
I’m grateful to have Zo as my graphic designer. Her creativity, professionalism, and reliability consistently exceed my expectations. I truly appreciate her openness to new ideas and her spontaneous approach. I highly recommend Zo and look forward to our projects in 2025. Thank you for your fantastic work!
